Educational Background:

2024: Training Course for Technical Writing Instructors, Peking University

2019 - 2022: PhD, Delaware State University, USA

2018: Short-term Visiting Scholar, Western Michigan University, USA

2016 - 2017: National Natural Science Foundation of China Young Backbone Visiting Scholar, Western Michigan University, USA

2011: Domestic Visiting Scholar, Sun Yat-sen University, Guangzhou

2009 - 2010: Master’s Degree, Nanyang Technological University, Singapore

1998 - 2001: Master’s Degree, Northeast Normal University

1997 - 1998: Studied in Japan, Northeast Normal University

1993 - 1997: Bachelor’s Degree, Northeast Normal University

Academic Achievements:

1.Xie, H., Veeck, A., Yu, H., &Zhu, H. (2023). Emotions, perceived knowledge and food behaviors during stressful periods. British Food Journal, 125(9), 3304-3319.（SSCI）

2.Zhu, H., Xie, H., & Veeck, A. (2020, July).Top Macromarketing Lessons of the COVID-19 Outbreak. In THE 45TH ANNUAL MACROMARKETING CONFERENCE (p. 39).

3. Yu, Hongyan, Jin, Yu, and Zhu, Hong (Translators). Kumar, V. (Author). 2019. Global Marketing Research. Gezhi Publishing House.

4.Veeck, A., Yu, H., Zhang, H.,Zhu, H., & Yu, F. G. (2018). Social eating patterns, identity and the subjective well-being of Chinese teenagers. European Journal of Marketing, 52(12), 2356-2377.(SSCI)

5.Veeck, A., Yu, H., Yu, F.,Zhu, H.,Veeck, G., & Palan, K. M. (2013, December). New Market Systems, Aspirations, and Consumption Patterns: Daily Food Choices of Chinese Teenagers. In JOURNAL OF MACROMARKETING (Vol. 33, No. 4, pp. 404-404). 2455 TELLER RD, THOUSAND OAKS, CA 91320 USA: SAGE PUBLICATIONS INC.(SSCI)