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Gao Hongyang

发布日期:2023-12-05    作者:     来源:     点击:
Name Gao Hongyang Mentor Type Master’s supervisor
Gender Female Professional Title Associate professor
Email gaohy808@nenu.edu.cn Major Communication Studies, Journalism and Communication
Research Area 1.Marketing and Strategic Communication
2.Media Governance
3.Information Economics and its Applications
Instruction Language Chinese、English

Educational Background:

Bachelor of Science and Master of Economics from Northeast Normal University

Ph.D. in the major of Technical Economics and Management, Jilin University in 2005

Worked as a postdoctoral fellow at the postdoctoral mobile station of the Northeast Normal University

Senior Visiting Trainee of Dentsu Group (Tokyo) under the program of the Ministry of Education in 2007

Selected by the Ministry of Education for the domestic visiting program for young backbone teachers from universities in 2010

Visiting scholar of the School of Journalism and Communication, Wuhan University from September 2010 to July 2011

Visiting Scholar of the University of California, San Diego, USA from October 2014 to November 2015


Academic Achievements:

1.Research on the Influencing Factors of Users' Rewarding Behavior in Online Game Live Streaming[J].Journalism&Communication Review,2022,75(06):108-124.

2.Gao Hongyang,Yan Xinchi. Spam bullet screen comments: a game analysis of the causes and governance of live video streaming chaos[J]. Media Criticism,2022(01):172-184.

3.Gao Hongyang,Zhang Xia:Application of Asymmetric Infornomics in Lilbrary Science Research in China[J].Journal of Library Science in China,2009,35(02):106-110.

4.Gao Hongyang. A review of the current status of research on the economics of asymmetric information[J]. Contemporary Economic Research,2005(10):25-30

5.Gaohongyang,Tianwei.Marketing Strategy of Non-Olympic Sponsors: An SCP Model.The Proceedings Of The 2009 American Academy Of Advertising Asia-Pacific Conference And International Symposium Of Advertising Development And Education,2009.5

6.HongyangGao,Difficulty to Eliminate the Crux Problems with illegal Advertising via the Advertising Management: An information economics framework,2011.8,The 5th 2011 International Conference on Management and Service Science (MASS 2011)


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